Simon Barrow spent five years as a brand manager with Colgate-Palmolive before joining the advertising business and becoming CEO of Ayer Barker. After ten years he became CEO of Barkers Human Resources - which included the consultancy People in Business, the buy out of which he led in 1992.

It is Simon’s combination of marketing and human resource experience that drive his consulting work and it was that which led to his creation of the Employer Brand concept. He believes that an effective Employer Brand must be rooted in the fabric of the actual working experience and that a brand is a result of what you do not what you say. ‘Branding’ alone is not enough.

His book, written with PiB colleague Richard Mosley ‘The Employer Brand: Bringing the Best of Brand Management to People at Work’ was published by Wiley in 2005 and is now in six languages.

He is a frequent global speaker and workshop leader on this subject. Simon believes that great brands are today built from the inside out, and that the process starts at the top. It is this thought which has driven PiB’s senior management practice and the cultural and people aspects of the 26 merger and acquisition projects he has worked on to date. He is a joint author with Jenny Davenport of ‘Employee Communications during Mergers and Acquisitions’ published by Gower in Dec 2009. Since 2007 he holds a blog.