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Facebook or Facecrime? (SOS VideoClass N°2)
published by , on 17/04/2010

Spotting Digital Natives like an anthropologist. Catching the first sun after a long winter in Leuven we find students scattered in the park. To me – in my blossoming thirties – a strange sight and a blunt proof of the fact that I have slipped into another generation. Could I be a Digital Immigrant?

The fascinating part of being aged thirty-odd is the realization that you don’t really belong to the Digital Natives and you can even less identify with the older generation that is often nicknamed Digital Immigrants. We are the lost generation: opinionlesly born in the middle of the chasm; endlesly contemplating on whether to commit to social media or to deny instead; constantly feeling unconfortable. Too much confusion. Time for a second SOS VideoClass.

Again, the video is in Dutch (with my own Flemish accent) and you will find the English transcript below.

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Native Spotting

We are here in Leuven and behind me you can see the next generation. The generation we could refer to as the Digital Natives. They are enjoying the afternoon in the park.

One thing that amazes me – and it may amaze you too – is the ease with which they handle things like Twitter, Facebook, LinkedIn and blogs. To them it’s like a second nature, whereas for us it is sometimes a bit frightening.

FaceCrime

What we often see is that we trust adult people of our age – the working generation – to go to the bank, to obtain a loan, to buy a house or to raise a family. However, once we come to work, we are treated like children. No LinkedIn, No Twitter, No blogs. And no Social Media. They are building a safe firewall around us.

This makes me think of the book 1984, written by George Orwell in 1949 and mandatory reading when I was at school. In chapter 5 Orwell introduces the concept of FaceCrime – a term that sounds a little like Facebook. It is a crime you commit by demonstrating too much of your personality, by displaying too much emotion and by giving away too much of your authenticity.

Today we can observe that social media has penetrated 76% of the population. For the people behind me this percentage will probably be way higher than that. Just imagine: 76% of your customers, your suppliers and foremost: your workforce is using social media.

Nuts

To me this means that you have to be nuts as a company not to be present on that market. That you have to be out of your mind to lock your workforce out of that space. Particularly if you take note of the fact that we operate in a knowledge economy here in Belgium: We have no natural resources; We cannot produce something with added value faster or cheaper than the countries surrounding us – let alone the countries that are further away. Our raw material is knowledge; we’re smart – and that’s what we need to take advantage of.

Changing the way we look at things

The added value of knowledge increases the more it is shared and the more it is exchanged. What our economy needs at this very moment is more knowledge that evolves faster. And that is the reason why we have placed the lifebuoy right here, in the safe and protected kindergarten: it is time to stop overprotecting people. It is time to take both feet off the breaks. It is time to see social media no longer as a threat but as an opportunity.

Reactions (7)
  • Francois Tomas says:

    Hi Luc,

    well I can only say I share your views.
    There is definitely a fear of social medias from corporations like it’s “a child’s stuff” but nevertheless I don’t know any director who hasn’t a blackberry with him and is therefore FullTime connected with the world.

    It is often the first perception we can have about a FB(read Facebook) or Tweeter stuff :

    what’s the use ?

    Same question about the telephone 100 years ago then… what’s the use of a phone when you can go and see your neighbour…
    Same about television… why look at tv if you can see a movie at the movies and read news in the paper ?

    Nevertheless everybody now has a phone and watches tv…

    But this new social media stuff has a problem : it goes so fast nobody really masters it and what you don’t control, you fear…

    Like you said, Belgium is focused on knowledge economy… it’s therefore better to have a competitive personel who’s linked with the world than linked with the printer ain’t it ?

  • Luc Galoppin says:

    Tomas,
    The telephone and television analogy really sticks!
    BTW: about links with the printer, there is also another piece that I made: http://www.reply-mc.com/2010/04/18/its-the-content-stupid-feat-seth-godin/
    Thanks,
    Luc

  • Francois Tomas says:

    Hi Luc,

    bedankt voor de comment.

    Over Ebooks, ezv… it’s indeed interesting but the whole thing about ebooks is differentiating the content from the object. You will still have people wanting to have a physical book because of the psychological relation that is created with the object. An E-book is still immaterial and it’s added value is content ONLY. Therefore I don’t see personnally the end of paper books.

    Nevertheless the media coverages and media world are at a turning point. Have you heard for example that Rupert Murdocq is willing to stop free information from the WSJ ? Is it the end of free information ?

    But this brings us far from the HR world but for one thing : e-books for trainings would be a very cost-effective solution instead of selling or sharing books.

    Cheers

    Francois

  • Luc Galoppin says:

    Hi François,
    (and sorry for calling you ‘Tomas’ in my first comment :-)

    Rupert’s example is unfortunately going the wrong way. What piece of information will he make us pay for? Is there any information that is not yet out there? Access to information is the default. No brownie points anymore in there! But being a platform for opinions and sense-making is a profit center! Have a look at the Huffington Post.

    But you are right – we are diverting from HR, so back to your question on ebooks for training.

    To my opinion they should be:
    1. FREE: so they can reach a maximum amount of learners
    2. CROWDSOURCED: so the learners can contribute and add to the content.
    Want to see my example of Organizational Change Management Training? Here it is: http://www.slideshare.net/lucgaloppin/20-shortcuts-on-organizational-change-management
    Best regards

  • Luc Galoppin says:

    François,

    With regards to Rupert Murdoch, I just read a good article:
    Why I won’t buy an iPad (and think you shouldn’t, either) – Boing Boing http://ow.ly/1ImNE

    “I say do it, Rupert. We’ll miss your fraction of a fraction of a fraction of a percent of the Web so little that we’ll hardly notice it, and we’ll have no trouble finding material to fill the void.”

    Lovely quote, that is.

    Luc.

  • Francois Tomas says:

    Hi Luc,

    indeed, lovely quote :)

  • Sylvia Berrevoet says:

    Maybe naive from my side, but if books are for free, how will the writer earn his food?

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