There’s clearly a talent and brand connection that drives business performance. Strong employment brands are essential in any economic environment if you want to attract top talent.

Employer Brand Institute’s Employer Branding Global Research study with 2000+ respondents found that 46% of companies will increase investment in their employment branding this year. Nearly two-thirds of those will focus on career websites and recruitment marketing.

In Europe, Potentialpark Communications issued their list of top career websites with study findings that illustrate why career sites drive employment brand success: 96% of students do their job shopping online.

How do you get there? Start with a clear employment brand strategy that also reduces costs and reaps business results. From our research, the investment could pay for itself many times over.